I know I’m all about the copywriting tips, [FIRST NAME GOES HERE].

But today – I wanted to quickly touch on something that can make or break your copy, before you write a single word.

And it’s a step that I see online experts skip again and again.

To write magnetic copy, you need an irresistible offer.

Copywriting is about showing off your product or service to your dream clients so they are EXCITED about saying yes and clicking the buy button.

So, before pulling up your website or google doc to start writing your copy, you need to make sure you have your offer dialed in and ready to solve their problems.

And I’m here to help. Here are the 6 simple steps any online expert can take to create their irresistible offer today.

1️⃣ Identify a struggle or problem faced by your dream client

What is a reoccurring question or struggle you get as an expert? What are people asking you in your DMs or what are people posting about in relevant Facebook Groups? Are there any topics that come up again and again during discovery calls?

2️⃣ Write our the steps you’d take to help a client through that problem

Do you have a sequence of steps or a framework? Is this more service or coaching-based? Consider reviewing past client projects you’ve worked on and testimonials from happy clients.

3️⃣ Identify the transformation you will help your clients achieve

What can your clients look forward to after working with you or buying your offer? You can study other similar offers in the industry, your testimonials and past client work again, and review why you started your work in the first place.

4️⃣ Package your system or formula into a course, program, product or service

Now it’s time to put the steps you’ve outlined and the outcome together into one package that’s divided into steps, chapters, or modules that are easy to follow. I love reviewing courses on Skillshare and Coursera for inspiration (no copying!) and offers from my favorite creators.

5️⃣ Name your offer & identify any additional resources you want to include to help your clients achieve results

Will you need to include additional downloads or mini trainings to help them accomplish their transformation? What gaps may there be in your system or framework?

6️⃣ Beta Launch your offer & fine-tune your messaging to gather testimonials and reviews

Consider launching your offer to only a few people to test out the waters and gather social proof. Use polls on Instagram or survey your audience via email to assess their interest in your product.

And now you’re ready to LAUNCH 🚀

Now you’re ready to get started with outlining your offer so you can share your genius with those who need it most 🧠

And if you need a second set of eyes on your offer before unleashing it online – I gotchu.

You can schedule a free discovery call where we’ll chat offers, copy, and more by clicking here.

Let’s get ready to LAUNCH!