Your Partner
COPYWRITING
/kop-ee-rahy-ting/
The art and science of crafting words that inspire ‘maybe’ leads to taking action and becoming ‘heck yes’ dream customers and clients.
In Copy
Why I’m Here.
To elevate the copywriting and marketing of mission-driven business owners through custom consulting, done-with-you solutions, and digital resources.
So you can sell with confidence, ease & excitement.
I’m a sucker for a great story,
so here’s mine.
Even when you’re not on a discovery call or showing up on Instagram stories, your copy is doing the selling for you.
Even while you’re sleeping, spending time with loved ones, or binge watching Grey’s Anatomy - the copy on your website, in your emails, across your sales
pages, is serving your business as a 24/7 sales rep.
By infusing each word with your personality, values, and brand - you’re ensuring that your business is attracting and converting clients and customers, even when you’re off the clock.
Chapter 1 * The Law Student
Chapter 3 * The Choice
Chapter 4 * The Marketer
Chapter 5 * The Entrepreneur
Chapter 2 * The Fitness Influencer
Before starting my business, I would start my introductions by telling people that I went to law school, passed the bar, and am legally qualified to practice law in New York - so they take me seriously.
And now, as my business is growing, I still do the same thing because I’m met with wide, confused eyes when I tell people I’m a copywriter. The idea of pursuing any other work never occurred to me, even when I entered college, where I majored in law-friendly areas like History and Middle Eastern & Islamic Studies.
I was incredibly proud of myself for graduating, but knew that this wasn’t the right field for me.
To this day though, I often forget about that part of my life because I never felt connected to it.
I really wanted to want to be a lawyer - because it’s what everyone thought I would be great at. But once in law school, I realized that I wasn’t a good fit for the industry and there had to be something better for me.
Chapter 3 * The Choice
Chapter 4 * The Marketer
Chapter 5 * The Entrepreneur
Chapter 2 * The Fitness Influencer
Throughout college and law school, I kept up my side passion for working out and without realizing it, had my first taste of the social media and online marketing world.
Right before starting law school, I became a Certified Personal Trainer and ran a fitness Instagram account and YouTube channel to help inspire South Asian women to care for their bodies. I grew that account to 10K while studying for Torts and Civil Procedure exams before retiring it to focus on this business. (Fun Fact: I even thought I would do this work full-time).
I truly believe that my passion for fitness and content creation is what got me through law school, where I realized that I wasn’t passionate about a legal career. While I struggled with figuring out what I wanted to do in life, I started to notice myself struggling to get to class everyday and talk about my ‘lawyer future’ with classmates because I craved something different.
Chapter 1 * The Law Student
Chapter 1 * The Law Student
Chapter 4 * The Marketer
Chapter 5 * The Entrepreneur
Chapter 2 * The Fitness Influencer
Chapter 3 * The Choice
Throughout college and law school, I kept up my side passion for working out and without realizing it, had my first taste of the social media and online marketing world.
Right before starting law school, I became a Certified Personal Trainer and ran a fitness Instagram account and YouTube channel to help inspire South Asian women to care for their bodies. I grew that account to 10K while studying for Torts and Civil Procedure exams before retiring it to focus on this business. (Fun Fact: I even thought I would do this work full-time).
I truly believe that my passion for fitness and content creation is what got me through law school, where I realized that I wasn’t passionate about a legal career. While I struggled with figuring out what I wanted to do in life, I started to notice myself struggling to get to class everyday and talk about my ‘lawyer future’ with classmates because I craved something different.
I used YouTube and Instagram to grow my online fitness business as a South Asian influencer for years. I decided to stop pursuing this venture and focus on my copywriting and marketing business for mental health reasons but I learned a lot about showing up confidently online.
Chapter 3 * The Choice
Chapter 4 * The Marketer
Chapter 5 * The Entrepreneur
Chapter 2 * The Fitness Influencer
I was thrown into the world of online marketing and all at once was learning about copywriting, social media marketing, email marketing, funnels, and more.
As I started learning more, the pieces were fitting together. The strategies and concepts and execution came naturally to me. And I saw how much opportunity and abundance there was for professionals and self-starters to create their dream lives online.
→ A few months after passing the bar exam, I started working as a marketer for a growing 7-figure media company focused on creating online courses to serve business owners through video marketing. I learned all the things from social media marketing, to customer service, to funnel building, to copywriting, and more.
I was incredibly grateful for that opportunity and decided to take my favorite part of my job - copywriting and marketing strategy - and refine my skills.
To spread my creative wings, I started freelancing for entrepreneurs across different industries and fell in love with the thrill of writing for different missions and markets.
Chapter 1 * The Law Student
Chapter 1 * The Law Student
Chapter 3 * The Choice
Chapter 4 * The Marketer
Chapter 5 * The Entrepreneur
A year and a half later, I took a chance on myself and went full-time with my work as a copywriter and marketing consultant.
The Azaad Agency was born out of a desire to serve business owners with values that align with mine and that are passionate about connecting with their dream customers, all while building freedom in my own life.
Within my first year, I worked with over 20 clients on their sales copy and launching through writing and strategizing for sales pages, email sequences, product descriptions, Facebook ads, websites, and launches.
I’ve had the honor and privilege of writing for a variety of industries, including SaaS, real estate, law, business coaching, social media, and love how I get to learn so much as a part of my job.
I am honored and blessed to work with beautiful and motivating businesses and entrepreneurs and am so excited to work with you, next.
Chapter 2 * The Fitness Influencer
Throwback to when I first started my copywriting freelance work and had a quick website made so I could have something to send potential clients. My color palette and site have definitely experienced an upgrade since then #thankgoodness.
Credentials? I have them.
J.D. Degree & LicensMajors in History & Middle Eastern & Islamic Studies
Minor in Creative Writing
Graduate of Alex Cattoni’s Copy Posse Launchpad Course
Hubspot Certifications in Social Media & Email Marketing
Graduate of Anita Siek’s Wordfetti Your Words Course
Retired South Asian Fitness Influencer
Former Marketer at a 7-Figure Media Startup
Azaad translates to free in Urdu.
My goal is to serve you in pursuing your mission and building your dream life through high-converting, inspiring and personality-packed copy and marketing that does the selling for you.
The best part is that as I help you achieve your goals, I get to achieve mine, too.
Through my business, I have the honor of using my passions for storytelling and writing to serve business owners while pursuing the purpose and freedom I have always craved to support myself and my loved ones.
If you’re reading this after July 2022, I used my copywriting and marketing skills to convince this particular loved one to spend the rest of his life with me.
During college, I never really thought about what I wanted to do. I went to law school because I enjoyed reading and writing and didn’t know what other job would serve those skills - until I found marketing and copywriting. I still graduated, passed the bar, and got my license.
After going on a serious weight loss and weight gain journey, I became a Certified Personal Trainer. My first idea for an online business was actually as a health coach and fitness content creator.
From singing along to songs in the car to binging my favorite movies on repeat, I am a sucker for a good romantic comedy with a catchy soundtrack.
I’m guilty of purchasing skincare products faster than I can finish them and googling different ingredients to see how they work. I’m always on a quest to perfect the perfect bougie, yet affordable skincare routine.
I (not-so) secretly dream about publishing a New York Times bestseller about the struggles and nuances of growing up as an American-Pakistani.
Even though I work from home, I’m obsessed with wearing jewelry. If I’m not wearing a few rings, earrings, or a necklace - the apocalypse is probably coming up. Grab snacks.
Some Fun Facts
What I Stand For
*
Marketing & Copywriting are ever-evolving disciplines and keeping up with strategies, methods, and principles that will serve your business with every word - is a priority. Learning is a lifelong mission and in my corner of the internet, it is a priority in everything we do so we can serve your business.
Learning
I started my business out of a desire for freedom. I didn't start this work to spend 12 hours a day behind my screen. Rather, my mission has always been to create content and offer services that can provide results 24/7/365. That is what copy can do for you, too. The power of words lies in how it can free you from hours of sales calls, DMing, and stress.
Freedom
Every piece of content and copy I post and produce is based on knowledge, research and empathy. I am transparent about the tools and processes behind my work as well as the areas in which I am always striving to improve as a consultant, marketer, and copywriter. As an extension of this promise, I prioritize working with clients who are aligned with our values as a business.
Integrity
Every word I write for my business and yours is rooted in what the business stands for. From your personality, to your beliefs, to your standards as an entrepreneur - everything that makes you, you, is integral in your marketing and copywriting. For myself, this includes any mistakes, realizations, and lessons I learn as I grow as an entrepreneur.
Authenticity
This
That
OR
Alina Edition
Seinfeld
Friends
Bollywood
K-Dramas
Trello
Asana
Chuck Bass
Nate Archibald
Coffee
Energy Drinks
Sushi & Nachos
Pasta & Pizza
Cardio Dance
Spinning
Yoga
Pilates
Autobiographies
Murder Mysteries
Let's Get This Copy
Started
Copywriting doesn’t need to keep sitting at the bottom of your business to-do list.
I’m ready to crack my knuckles, grab a fresh Monster, and start crafting profit-coated, brand-packed words that have your products & services flying off the digital shelves.
Shall We?
