Through these blog posts, I want to share easy-to-understand marketing strategies and concepts you can use in your business, without any stress or overwhelm.

Today’s Topic ➡️ Upsells: what are they and how they can make you more money 💰

An upsell is an upgraded offer you can make to a customer who has decided to purchase an offer from you.

Typically, it’s a better, more valuable version of what they’re already buying.

✅ Here’s an example…

Let’s say you’re an Instagram manager selling packages.

You’re basic package is:

📲 Copywriting for 10 IG Posts

📲 Graphics for 10 IG Posts

📲 10 Minutes of Engagement a Day

📲 Posting 7 stories a week

An Upsell can be taking all of that – to the next level. Like a Deluxe or Platinum package, if you will. You can sell the Upsell at a higher price and if it’s a client who’s already interested in working with you, it’s a more seamless sale. Plus, it’s a convenient way to provide more value with work you’re already doing.

📲📲 Copywriting for 16 IG Posts

📲📲 Graphics for 16 IG Posts

📲📲 20 Minutes of Engagement a Day

📲📲 Posting 10 stories a week

I like to think of Upsells as Upgrades.

Because selling to an already interested or invested customer is always easier than converting a new lead 🧠

In fact, the probability of selling to existing customers is 60-70%, while the probability of selling to a new prospect is 5-20%.

Plus, you don’t need a fancy sales funnel to make these work for your business.

You can offer an upsell through a sales call or email follow up, or just post about the options on your website and direct people there from social media.

You can learn more about the power of upsells and how to incorporate them into your business through the video below ⬇️

Have a question on how to make upsells work for your business? Let’s chat copy ✏️

Sign up for a FREE discovery call by heading to www.azaadagency.com/contact and let’s take your copy and marketing to the next level.