Let’s dive deep into one of my favorite copywriting assets – SALES PAGES 💰
I TRULY believe that when you have the sales page for your offer ready, creating all of the other content you need for a successful launch can be a smooth and easy process.
That’s because your sales page is the place where you get to brag and show off why your offer is perfect for your dream client.
I’m not talking about being sleazy or pressuring your audience to buy something that won’t benefit them ❌
I’m talking about presenting your offer as the solution to a problem that others need help solving ✅
And you can use the language from your sales page to inspire email sequences, social media content, ads, and more!
So here are 5 MUST-HAVES that I include in every sales page so you can see if yours is ready-to-launch 🚀
➡️ Make the transformation you’re offering OBVIOUS! Being clever and cute in your copy is fine, as long as you’re also being clear. You need to make sure that every reader knows what they’re going to get or feel on the other side of your offer.
➡️ Remove any sleazy, pushy, condescending language that will make your reader feel ‘ick’ about investing with you. You don’t need to make your dream client feel bad to drive a sale. You can inspire them and talk to their potential to showcase why working with you would be a dream.
➡️ Brag about the benefits. Instead of just listing out the different features your offer comes with – write about WHY it matters and never assume your reader will just ‘figure it out.’️
➡️ Include an FAQ section! By tackling objections and potential questions on your sales page, instead of waiting for a reader to ask you, you’ll build trust, minimize the amount of back-and-forth between you and your potential customer, and sell out your offer even quicker.
➡️ Add social proof! If you’ve been featured in publications or if you have reviews and testimonials from past clients, make sure to include that to build that trust and inspire others to invest in your skills and offer.
And that’s that! DM me on Instagram (@azaadagency) to let me know how your sales page is looking.
P.S. If you want a second pair of eyes to look at your sales page, DM me with the phrase COPY CHECK and we can get you booked for my special copy audit service where I provide both text and video feedback on how to take your copy to the next level 📈 You can click here for all the details 😉