Copywriting is all about writing a phrase or sentence that makes the reader want to read the next sentence.

And that’s what open loops are all about.

It’s a concept from storytelling that relies on our brain’s desire to seek closure.

It’s that part of a show where you’re on the edge of your seat, waiting to see if the hero made it out alive and Netflix asks you if you want to view the next episode.

The reader or viewer wants to know how the story ends or unfolds.

It’s no marketing secret that stories sell. People relate to people.

So by incorporating more open loops and stories in your copy and content, you’ll naturally keep your readers hooked.

Here are some examples:

– Why LinkedIn is the only platform you need as a business

– Why Email Marketing is the FUTURE of ecom

– The 1 Thing That Keeps My Business Running on Autopilot

– How Your Mindset is Costing You Thousands of Dollars

All of these questions lead the reader to ask MORE questions and get the answers they’re looking for.

And that’s why they’ll keep reading.

So the next time you go out to write a new section for your sales page or an email subject line – try writing an open loop and see what you can come up with!

Happy Writing.