When you launch an offer online there are a million pieces to put together.

Social Media Campaigns…

Customer Service…

Creating the Offer Itself…

Email Marketing…

and keeping track of it all can make you just…

So I wanted to send a quick reminder that having all of the copywriting for your launch ready-to-go can save you a ton of headaches (and ibuprofen or acetaminophen).

That’s why I’m sharing a preliminary copywriting checklist with you today for all of the copy you’re going to need.

Because you need more than just a sales page.

The Sales Page is your bread and butter – it’s where your clients and customers can read all about your offer, the benefits, what sets it apart, and more – in one place.

And that’s why I usually tell my clients to make sure they have the sales page done first because it will make your launch copywriting so much easier to follow.

For example, after your sales page – here are just some of the different pieces of copy you need:

1. Ad Copy ➡️ If you’re using paid marketing to invite people outside of your community to invest in your offer, the copy you use for each ad needs to be perfect. Talking to your ideal client’s about their struggles and how your offer can help, telling stories about your transformation or past client’s, painting a picture of what life could be like after working with you – all of these can help motivate leads to learn more about what you offer.
2. Social Media Captions ➡️ Leading up to and during your launch, you’ll probably be showing up even more on social media to make sure your followers know about your offer. Having the captions written ahead of time will make your launch all the smoother and eliminate ‘blank-screen syndrome.’
3. Opt-In Forms & Landing Pages ➡️ If you have any baby offers that can funnel leads into your launch, make sure you have all of the copy for the opt-in forms and landing pages finalized and published. You want to encourage people to sign up for your email list or free download or low-ticket packages to maximize their chances of investing in your bigger offers.
4. Video Sales Letter ➡️ Videos give you the opportunity connect with your leads at a deeper level. You can show off more of your personality and highlight parts about your offer that make it stand out. These videos can be added to your landing pages, emails, sales pages, and more to make them even more effective.
5. Email Sequences ➡️ If you have a ripe and ready email list, you’re already steps ahead. You can prepare sales email sequences, abandoned cart emails, and a welcome sequence as a part of your Launch strategy. Email marketing is one of the most intimate forms of marketing out there and welcoming those who sign up for your offer will help you build brand loyalty and keep them coming back for more
6. One-Time-Offers, Upsells & Downsells ➡️ If you’re taking things to the next level and offering any OTOs, upsells, or downsells, having the copywriting for those pages is essential for increasing the average cart value per customer and giving clients options to customize their purchase.

You can find this list, plus a TON more in my FREE Let’s Launch Copywriting Checklist where you’ll learn about all of the copy you need to have an incredible launch.

(Did I mention it comes with a bonus of 101 Hooks & Headlines you can use to write magnetic social media captions, emails, and more)

For a full video going over ALL of this, click below ⬇️

Next week, we’re going to dive deeper into upsells and downsells and what they can do for your offer so stay tuned 👀

And if you’re ready to take your copywriting to the next level, I have a few spots available for my signature Ready, Copy, LAUNCH Days where I strategize and write the copy you need to have an unforgettable launch 🚀

To secure your spot, head to: https://azaadagency.com/ready-copy-launch.