Maybe you’re growing your online business and you’re ready to start outsourcing and scaling.

Or you’re a freelancer ready to level up their services and offerings.

Either way, I’m super grateful to have you here.

As a copywriter, it’s easy to take what I do for granted and assume what I do is incredibly straightforward.

So today, I I wanted to take a second to review what copywriting even is so you can learn about its potential in your own business and marketing.

And I can send this blog post over to anyone who asks, “what do you even do?”

Hint: the limit on this potential does not exist 📈

So here’s the rundown.

According to AWAI, Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation.

In other words, copywriting is the act of writing the words to market and sell your offers from products, services, coaching, courses, and more.

Make sense?

Skillful copywriting relies on the bigger picture – what is your business’ goal and what transformation are you offering your ideal clients?

Plus, mixing in persuasion, storytelling, empathy, tackling obstacles, and captivating writing – to really get people reading and clicking “I’m In!”

Here are some common copywriting assets that online businesses use:

✏️ Sales Pages & Landing Pages: These are the cornerstone of successful launches. It’s where you outline your offer, connect with your ideal customers, and show off why it’s the perfect investment for them.

✏️ Email Sequences: From Indoctrination Emails, to Sales Emails, to Abandoned Cart Sequences and more – email marketing is one of the best investments and tools your business can have for connecting with potential customers and making them lifelong members of your tribe.

✏️ Social Media & Ad Copy: The words you use on your social media and in your ads also count as copy! Your goal is always to share value and inspire action so people are motivated to work with you.

✏️ Video Sales Letters: Often, on sales pages, landing pages, emails, and more, you’ll find a video of the business owner speaking about their experience and offer. This is a powerful way to connect with your customers and use storytelling to build your brand.

Want to learn more? Check out the video below to learn all about what a copywriter can do 🚀

The ultimate goals, irrespective of the copy asset, are to always build your brand, connect to customers, and invite them to interact or invest with you.

Ready to learn more about what a copywriter can do for your business? Schedule a free discovery call by clicking here.